Using the P/E Ratio to Evaluate Stocks

Investors look for stocks that will generate the highest returns on their investment (ROI). One method of determining the value of a firm's common stock is to calculate its Price/Earnings (P/E) ratio and then compare it to the P/E ratio of the market (S&P 500) and/or its peers.

Saturday, April 14, 2007

Nestle Now King of Baby Food

Case Background:
Nestle is already the world's largest food company. Now, with the acquisition of Gerber Baby Food, it's going to become the world's largest baby food company as well. The price tag is hefty, as one would expect: $5.5 billion.

Discussion:
With such a staggering cost, is this actually a good move? It seems so. This new addition is not really out of place, as Nestle is the current largest producer of infant formula. Extending its offering from formula to baby food seems like a logical step.

Another factor to consider is that Gerber has about equal brand recognition and consumer trust as Nestle. Gerber has been sought after by Nestle for over 10 years. Now, it seems, the time is mutually right for these two giants to do business.

Conclusion:
It looks like there's no downside to this. Nestle's P/E ratio is currently N/A, but the P/E ratio is always just one of many factors to consider. As for Nestle stock, buy, buy, baby.

Disclaimer:
P/E ratios are a quick way to sort out the leaders within the same sector. Never use a P/E ratio exclusively to make an investment. Remember, a P/E ratio is measured using historical trailing earnings for the previous 12 months and does not necessarily indicate strong future earnings. P/E ratios, when used with other market value ratios, can help investors to make consistent returns and to minimize losses. Various interpretations of a particular P/E ratio are possible:

  1. 0-13 - Either the stock is undervalued or the company's earnings are thought to be in decline.

  2. 14-20 - For many companies, a P/E ratio in this range may be considered fair value.
    • The average U.S. equity P/E ratio is usually around 14, which means it takes about 14 years for a company's stock to earn back its full purchase price.

    • Average P/E over the entire market is a good indicator of overall market strength.

  3. 21-28 - Either the stock is overvalued or the company's earnings have increased since the last earnings figure was published.

  4. 28+ - A company whose shares have a very high P/E ratio either really does have an exceptionally rosy future or the stock may be the subject of a speculative bubble.

  5. A company with no earnings has an undefined P/E ratio.

Financial information was provided by http://finance.yahoo.com (04/14/2007) This investment article was edited by http://www.proof-reading.com; copyright © 2006 PE-Ratio.com. All rights reserved.


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